Edmonton, Alberta – July 12, 2022
Sprout Fund has completed its fifth investment in Edmonton-based digital restaurant platform company, Truffle. The company has successfully completed a significant round from a syndicate of investors including Sprout Fund, Accelerate Fund III, and Birchcliff Partners.
Truffle (trufflesystems.io) provides a simple-to-use cloud platform to restaurant operators that enables them to provide advanced online ordering and delivery management to customers. The platform helps restaurants increase online revenues while reducing the high cost of delivery management.
Through the pandemic, there has been a rapid shift in customer’s attitudes to safety, online ordering, and delivery/pickup. While increasing convenience for customers, this has strained legacy restaurant systems primarily designed for in-premise dining. “Truffle enables restaurants to overcome these challenges and streamline operations from online ordering through to delivery or pickup. Rather than having to juggle orders through a myriad of disconnected systems, Truffle streamlines the increased order volume, eliminates errors, and reduces staff overhead. This provides benefits to both service quality and profitability,” commented Shaheel Hooda, partner at Sprout Fund.
Truffle makes it easy for any restaurant chain to modernize their business and meet shifting customer needs, regardless of how customers decide to engage with a brand. “We are restaurant people at our core, and we were tired of seeing restaurants losing the relationship with their customers while paying insane fees to third parties. Our vision is to give control of the customer relationship back to restauranteurs. We’ve seen rapid uptake over the last 18 months because of our ability to provide this,” said Omer Choudhary, founder and CEO at Truffle.
“I’m looking forward to leveraging the support of the Sprout Fund team, which is willing to provide growth assistance far beyond the financial capital they bring,” stated Omer Choudhary. “We are very excited to support such an experienced team with a vision to become the global leader in their space,” added Shaheel Hooda.
Truffle has rapidly gained traction with restaurant brands across Canada and will use the proceeds of this round to further expand across North America and commercialize a number of new restaurant automation technologies.
About Truffle
Truffle enables restaurants of all sizes to empower their teams, increase profits, and provide a smart dining experience that customers expect, with tools to manage your restaurant in a single platform. Truffle offers restaurants flexible tools to expand into Point of Sale, Online Ordering, Table Side, Delivery Management, Automated Pickup, Table Reservations and Guest Marketing. https://trufflesystems.io/.
About Sprout Fund
Seed stage venture and mentor capital to accelerate the growth of Western Canadian B2B software startups… that’s what we provide. We recognize that the most successful founding teams, building the most globally relevant companies, demonstrate a unique blend of hustle and diversity. In addition to our active mentorship, our additional value-add comes from the diversity of our investment team and investor pool that are all successful entrepreneurs in industries ranging from crypto to real estate and from ed-tech to energy. If you are a great early-stage founder building a globally relevant B2B startup that has initial market traction, learn more about us at sproutfund.vc.
Sprout Fund completed the first closing of Sprout Fund II in May 2022 and is actively raising additional capital from family offices and institutional investors looking to have a significant impact in Western Canada. Interested parties can reach us at info@sproutfund.vc. to learn more.